Challenge and propose strategies to strengthen the digital infrastructure and technological capabilities needed for the sharing economy to thrive
Keywords:digital, technological, economy, strategies.
The sharing economy has emerged as a disruptive and transformative phenomenon on a global scale, with notable effects on various industries, including Vietnam. This economic model has gained significant traction and reshaped economic activities within the country. However, the sharing economy in Vietnam encounters distinct challenges that require careful analysis and effective solutions. The objective of this master's thesis is to identify, analyze, and propose solutions to address these challenges. Through an extensive review of relevant literature and examination of case studies, this research aims to shed light on three prominent obstacles: regulatory constraints, lack of trust, and conflicts with traditional businesses. Furthermore, this study explores potential solutions, including policy recommendations, trust-building mechanisms, and fostering dialogue and collaboration between sharing economy platforms and traditional businesses. The findings of this research contribute to a comprehensive understanding of the sharing economy landscape in Vietnam and offer valuable insights for policymakers, businesses, and entrepreneurs seeking to navigate and nurture the growth of this emerging sector.